BBVA - Press Room

• The new website of the Research Department is more accessible, global, user-friendly and interactive and harnesses all the advantages Web 2.0 technology has to offer
• By continuously refreshing the contents of its new web page, BBVA will be able to provide rapid updates on anything of interest within the economic and financial world
• The site will enable users to create their own personalized page allowing them rapid access to their chosen information. It will also provide users with an RSS service for accessing the new publications through content aggregators, messages or e-mail alerts
• The BBVA Research Department boasts a team of roughly 100 economists spread out over 10 countries. This allows it to offer a truly global picture pieced together from the individual contributions of the regional teams, all of which have in-depth knowledge of their own particular market

The BBVA Research Department has unveiled its new website today, a highly innovative working tool that is both flexible and user-friendly and harnesses all the advantages Web 2.0 technology has to offer. Thanks to its original design intended to provide access to content by either specific subject-matter or geographic location, users can view the latest news of the Research Department via a simple and intuitive interface. “In this way, we are able to afford our users added value by responding quickly to unfolding events”, confirmed José Luis Escrivá, Director of the BBVA Research Department.

The reports and forecasts of the BBVA Research Department have become one of the most popular and closely monitored sources of information for analysts, other research services and the media alike.

“We are proud to be among the leading private research services when it comes to the amount of public information we can offer. This vouches for the hard work of our team of economists and spurs us on to continue working with the same independence and professionalism in the future”, stressed Escrivá.

Some facts and figures on the BBVA Research Department

The BBVA Research Department boasts a team of roughly 100 economists spread out over 10 countries, thereby allowing it to offer a truly global picture pieced together from the individual contributions of the regional teams, all of which have in-depth knowledge of their own particular market. Its analysts provide coverage from most areas around the world (Asia, North America, Latin America and Europe).

Their publications and reports have become one of the most popular sources for users seeking economic publications. Over 268,000 visits and more than 796,000 pages browsed in 2008, key figures that confirm our visitors’ keen interest in the work of the BBVA Research Department.

Users can currently find approximately 1,500 publications on the website of the BBVA Research Department.

Moreover, the new website has paved the way for enhanced user interaction through its blog, and also incorporates highly innovative communication tools such as IPTV, a new means of communication through which users can enjoy live coverage of the analyses of the Research Department.

Technological features of the new website

The new site of the BBVA Research Department features a technological platform that enables the team to update content quasi-online, enhancing the Research Department’s ability to report breaking news as it happens. 

In addition, users will enjoy highly intuitive access to the information by means of a dual browsing system: by geographic area or by subject-matter, and also through a map that provides quick access to the latest information published in each country.

Among other services, the new site includes personalized electronic mailings of newsletters/alerts, which subscribers can tailor to their own individual needs, allowing them to receive information on their chosen subjects within their chosen geographic territories.

The site will also feature a fully personalized page enabling users to define, from within the website itself, the exact information they are after both by subject-matter and by geographic area.
 
Escrivá concluded his presentation of this new tool by confirming that “we are proud to be among the leading private research services when it comes to the amount of public information we can offer. Within this context, BBVA once again sets the trend and stays one step ahead”.