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NBA and BBVA to bring a range of basketball events to fans in Spain this summer
- NBA 5 United presented by BBVA in Barcelona and Madrid to Tip-Off Events Calendar
The NBA and BBVA, the league’s Official Bank, will provide fans in Spain with a comprehensive schedule of basketball events this summer in cities including Barcelona, Bilbao and Madrid, it was announced today. BBVA will serve as the presenting partner of all of the events, which will include a wide range of grassroots basketball programs for fans of all ages and experience levels.
The summer calendar of events will tip off with the NBA 5 United Tour presented by BBVA, which combines a 5-on-5 tournament with interactive basketball elements for fans and spectators. The event will visit Avenida Maria Cristina in Barcelona on June 11-12 and will include appearances by adidas endorser Atlanta Hawks forward Josh Smith and the Phoenix Suns Dance Team. The 5 United Tour then will move to Madrid on June 18-19 where adidas endorser 2010-11 NBA Defensive Player of the Year Dwight Howard of the Orlando Magic will join The Energee!, the Official Dance Team of the Milwaukee Bucks, at the Estadio Santiago Bernabéu.
Teams can register for the NBA 5 United Tour presented by BBVA at the adidas Performance Stores in Barcelona and Madrid. More information can be found at the official event website: www.5united.nba.com.
Along with presenting partner BBVA, marketing partners for the NBA 5 United Tour include adidas, EA SPORTS, Foot Locker, Hannspree, and Kia. Media partners include Sport in Barcelona, and Marca in the rest of Spain.
In addition to the NBA 5 United Tour presented by BBVA, the series will feature several first-time events in Spain, including Jr. NBA/Jr. WNBA, which features clinics, and 5-on-5 and 3-on-3 competitions for children under the ages of 12 and 14 and a Women’s Cup, a 5-on-5 basketball tournament for females ages 10 and over. NBA Fan Zone, a free outdoor event featuring interactive basketball activities, including shooting contests and basketball clinics will also be held in several cities including Bilbao. The final schedule of events will be announced at a later date.
“Bringing the NBA, the best sports brand in the world, by BBVA, the bank of the sport, is a very important step in our strategy as the Official Bank of the NBA,” said Carlos Zuazua, Director of Sponsorships BBVA in Spain and Portugal. "We are confident that thousands of basketball fans in Spain will enjoy their favorite sport in a different way in the coming months.”
“We are excited to team with our partner BBVA to offer this robust schedule of events that will give our fans in Spain unique opportunities to connect with the game in multiple cities across the country,” said Chus Bueno Vice President, NBA Spain. “With competitive tournaments, basketball skills instructions, and interactive NBA-themed attractions, these events will feature something for everyone and drive the growth of basketball in Spain.”
The NBA's global grassroots programs reach more than 13 million fans annually and aim to promote participation in the game of basketball through clinics, contests, skills competitions, and player appearances.
Last Year, the BBVA Group (NYSE: BBVA) and the NBA announced a multiyear marketing partnership that highlight’s the bank’s financial products and services to the league’s broad and passionate fanbase. As part of the partnership, BBVA serves as the Official Bank of the NBA, the Women’s National Basketball Association (WNBA), and the NBA Development League in the United States, Spain and Puerto Rico.
About BBVA Group
BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China. BBVA employs 105,000 people in over 30 countries around the world, has more than 48 million customers and 900,000 shareholders.
About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages. Official NBA rosters currently feature 85 players from 41 countries and territories. NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $150 million to charity, completed more than 1.5 million hours of hands-on community service, and created more than 560 places where kids and families can live, learn, or play.
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