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10-11-2009
BBVA, the leading provider of cash management transaction services in Spain according to Euromoney

- The transaction service units offer cash management products and tailored solutions, collections, payments and working capital facilities to companies, institutions, corporations and MNEs
For the first time ever, BBVA ranked first in the Euromoney poll of corporate and institutional financial officers on their opinion of their cash management services providers.
The results of the poll underscore BBVA’s skills in an increasingly competitive and specialized field, as well as the strength of its local transaction service units.
BBVA’s transaction service units are in charge of running the cash management business, which entails products and solutions aimed at managing cash, collections, payments and working capital requirements of companies, institutions, corporations and MNEs through a variety of channels and specialized services.
The goal of these units is to provide an end-to-end payments and collections management solution for customers and offer them products that are tailored to their profile. They also provide systematic and recurring added value to the banking relationship with customers, promote the transactional channel in order to strengthen commercial ties and support the sales management of the transaction specialist network.
This makes transaction services an important tool for generating recurring revenue for BBVA and strengthening ties with customers.
According to María del Mar Rodrigo, Head of Transaction Services Spain and Portugal, this award “recognizes the endorsement of businesses, institutions, corporations and MNEs of the combined efforts of the transaction services unit and its product strategy, and the various customer areas in offering innovative products and services that provide a prompt response to customers’ needs.”
The 9th edition of the Euromoney poll ("Cash Management Poll 2009") drew some 13,300 responses, with respondents rating characteristics such as transaction capabilities, expertise, innovative ability, commitment to customers, awareness and adaptation to customer needs, and quality of service.
BBVA also topped the best cash management poll in Colombia for companies and institutions and ranked highly in other countries of Latin America, such as Venezuela, Mexico and Chile.