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19-09-2012

"Innovation Edge", an initiative for sharing our knowledge through the development of the innovation ecosystem

BBVA launches the first iPad magazine on banking innovation

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  • The publication, in addition to being available free-of-charge on the App Store, can also be viewed online, in PDF and as a hardcopy
  • The mission of Innovation Edge is to reveal new trends in the technological sphere and to analyze innovative phenomena that can be tied to the financial sector
  • Each edition, both in Spanish and English, covers a main topic complemented with a selection of related innovation news stories


Innovation Edge is the first corporate magazine designed originally for iPad and centered on innovation in the financial sector and that is distributed free-of-charge in multiple platforms.

The mission of the publication, edited through a collaborative effort between the BBVA team, its international innovation network and experts in each of the fields addressed, is to share the knowledge generated by BBVA on emerging trends and innovative phenomena that are linked in various ways to the financial sector and the evolution of its business models.

The current edition of the publication, the third in the series, addresses the gamification phenomenon and its application in financial settings. The content focuses in large part on interactive elements, videos and infographics.

BBVA and Gamification

The trend analyzed in this edition of Innovation Edge is the so-called gamification, a concept explained as the process of using game theory and mechanics to attract and bind users.

This edition, in addition to the main trends, presents practical cases of different companies, as well as the recent "BBVA Game" experience.
An innovative online service approach for the bank's customers in Spain, BBVA Game combines financial education enriched with game dynamics. The objective is to show, in an entertaining way, all of the possibilities offered by the bank's transactional website with the expectation that the customers have fun and, without a doubt, "get hooked".

"All of the teams that have participated in the development of BBVA Game agree on one thing: We had a great time. And that is a good sign", states Bernardo Crespo, Head of Digital Marketing Lab, BBVA.

Accessing Innovation Edge

Innovation Edge is available on the App Store. It can also be downloaded in PDF format through the BBVA Innovation Center website: http://www.centrodeinnovacionbbva.com, in both English and Spanish

App Storehttps://itunes.apple.com/es/app/bbva-innovation-edge/id555626297?mt=8&ls=1
Online: https://www.centrodeinnovacionbbva.com/innovation-edge/2-gamificacion
PDF https://www.centrodeinnovacionbbva.com/downloads/documentos/pdfs/gamification_spanish.pdf

Download

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Contact details 
Corporate Communications
Tel. 91 374 01 16
comunicacion.corporativa@bbva.com

BBCA Innovation Center
Web: www.centrodeinnovacionbbva.com/

For more financial information about BBVA

About BBVA

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BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.

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